As a test case, I’m creating a 60-second PSA for RedefinED Atlanta, a nonprofit focused on educational equity. The PSA follows the “Donut” technique—a reusable open and close with a flexible middle section highlighting a timely initiative.
Here’s the AI-powered workflow:
🔗 Step 1: Enter webpage links, YouTube videos, PDF links, and pasted text into NotebookLM (notebooklm.google.com) to compile everything into a briefing report (including NGO’s mission, initiative details, and possible calls-to-action).
📖 Step 2: Paste the briefing into ChatGPT and request a traditional 2-column script format using PSA scripting techniques from The Ad Council, David Droga, and Wieden+Kennedy.
🎬 Step 3: Query NotebookLM for soundbite options from the YouTube videos.
Getting 10 soundbite suggestions from an hour-long video was an amazing timesaver!
🔊 Step 4: Finalize the script in ChatGPT, ensuring it stays 60 seconds long and incorporates the soundbite.
While this is still a work in progress and not perfect, it’s exciting to see how far AI can take us. Curious to see if this method is repeatable!
If you try this, please share your results. Let’s refine the process together.
